uggs flip flops class cyclists back to Durham for Pearl Izumi Tour promising boost for city’s economy
HomeNewsNorth East NewsCounty DurhamWorld class cyclists back to Durham for Pearl Izumi Tour promising boost for city’s economyLast year’s event in Durham brought in thousands of visitors and ploughed in nearly 300,000 to local businesses06:30, 2 MAR 2016The Pearl Izumi Tour, held in Durham.
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A cycling spectacular is to return to Durham for the seventh consecutive year promising a boon for the city’s economy.
Last year, the Durham stage of the Pearl Izumi Tour Series in May attracted 12,500 spectators, 82% came from outside the city, spending in the region of This included more than going on overnight accommodation and on food and drink in the city’s restaurants, cafes, bars, takeaways and shops.
A report commissioned by organisers Sweetspot found 82% of visitors were from outside of Durham and that 17% booked overnight stays.
The groups who stayed overnight spent an average of while for those who visited just for the day the average was More than half of visitors (54%) attended with their families and, when asked to rate their enjoyment out of five, the mean rating given was 4.8.
The Pearl Izumi Tour, held in Durham.
The 2016 series will see six top British professional cycling teams, and possibly some local guest teams, competing in the challenging town and city centre races, which begin in the Isle of Man and end in Portsmouth.
The event, which began in 2009 but first came to Durham a year later,
will take place at 10 different venues between May 12 and June 9.
The Durham stage, the sixth out of 10 legs on May 31, is notorious for being one of the toughest courses due to the hard cobble climbs, narrow streets and tight corners which form part of the route.
Riders can reach top speed of between 40kmph and 50kmph on the downhill stretches, which tests the sprint and controls skills of the cyclists.
Last year, ONE Pro Cycling’s fifth rider, George Harper, was involved in a crash, but managed to recover to help his team speed to victory.
The individual race was won by Richard Handley, a 25 year old from Wigan, who was racing with JLT Condor.
The six British teams that will compete in the series have been confirmed as defending champions Madison Genesis, NFTO, Pedal Heaven, 2014 champions JLT Condor, Team Raleigh GAC and Team Wiggins.
It is not yet confirmed whether Sir Bradley Wiggins, who took part in last year’s event, will be riding for his team this year.
Highlights of every round will be screened on ITV4 and available on demand via the ITV Player.
Councillor Maria Plews, cabinet member for leisure, libraries and lifelong learning at Durham County Council, said: “We are delighted to welcome back the Pearl Izumu Tour Series to the streets of Durham.
“This will be the seventh consecutive year that Durham has hosted the event,
which offers an exhilarating experience for both cyclists and spectators as well as bringing a welcome boost to the local economy.”