ugg shop Ugg launches new sandal is met with scathing reviews online

The two designs of hybrid shoes fur lined sandals (pictured) and mid calf, open toed boots have been derided as hideous, monstrosities and the worst thing Ive ever seen

From the reaction online, potential buyers are clearly struggling to follow the designers advice to suspend your disbelief.

But some in the footwear industry defended the collaboration of the two brands. Wendy Yang, of the shoe firm Deckers, told the Telegraph: Both brands have rich heritages on their own, so to have them as sister brands is really powerful.

Its a new point of relevance and will push the limits of the brands known for their iconic products.

The sandal is being sold for 135 and the boot (pictured) for 170 on the firms websites

Ugg has frequently been attacked for its famous sheepskin boots, once owned by an estimated one in four British women.

Fiona McIntosh wrote in the Daily Mail earlier this year: They are shapeless, sexless and make even the most slender of ankles look like mighty oaks. They are also, whisper it, more than a little common.

The boots have also been criticised in the past as potentially bad for feet.

Dr Ian Drysdale, head of the British College of Osteopathic Medicine, said: These boots are not designed for outside wear. Just because something becomes a trend or fashionable doesnt mean its good or right.

The particular problem with this type of footwear is it is unsupported. Its a slipper. You wouldnt normally expect to be doing outdoor activities from something thats indoor. If its raining outside you dont wear your pyjamas.

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authentic ugg boots Ugg launches new sandal is met with scathing reviews online