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The commission received more than 3000 complaints and inquiries this year about small businesses or franchises, with shonky advertising making up one third of them.

These include “credence claims”, which includes products being mislabelled to hide their quality or where they are made.

In one example, a group named Koala Jack owned by Happiness Road Investment Group were labelling their sheepskin boots as made in Australia and must now offer refunds.

The ACCC publishes the Small Business in Focus report every six months.

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