cheap uggs uk shop New look not likely to give boost to Crocs’ investment outlook
Crocs (Nasdaq: CROX) is going retro, but unfortunately for investors, it not flashing back to its heady days of growing sales and soaring shares. Instead, it simply trying a new and purely cosmetic twist on the old Crocs.
The shoe company is touting its new Crocband style, which supposedly gives a little sneaker edge to the Crocs lineup. These new Crocs pretty much look like the old Crocs, except for their white with a stripe soles, which recall the classic look of Chuck Taylor All Stars, the signature sneakers of Nike Converse division. While imitation is the sincerest form of flattery, how many consumers are out there wishing they didn have to choose between Chucks and Crocs?
Fading fads can be painful. Like investors in Heelys, Crocs shareholders have suffered from the company plunging stock price. We see this winter whether Deckers Outdoors UGG boots, long the fluffy footwear of the hip and famous, can eke out another year of popularity. At least Skechers seems adept at constantly reinventing its footwear, albeit with designs that admittedly touch on elements of recent trends.
Some investors will always maintain their love affair with stocks that have exciting stories, no matter how poorly the businesses do. Consider steering clear of Crocs, though, as its recent superficial tweaks may not make any real difference.
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