ugg trainers sale Under The Influence with Terry O’Reilly
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This struck Dave Thomas and Rick Moranis as a ridiculous request.
How much more Canada could there be??
So Thomas and Moranis decided to give them exactly what they asked for.
They created a two minute segment that contained every single Canadian clich they could think of.
You know the drill they wore toques, earmuffs and plaid shirts. They drank beer, ate back bacon and enjoyed smokes. They sat in front of a giant map of Canada labelled The Great White North:
For example, in the early 2000s, his team introduced a combat style boot using distressed leather in reaction to the war coverage they were seeing on the evening news every night. It was a huge success.
Trend based fashion would become Aldo’s differentiator in a trillion dollar industry.
But Aldo also marketed itself in unique ways.
When the brand was moving into the States, it made a splash by investing in “killer billboards” the biggest, most seen billboard in each major American city. It made Aldo appear bigger than it really was.
Hard to miss. (Image Source: dailybillboardblog)
The company also promoted itself with strategic product placement in Hollywood. Movie and television credits would say “Shoes by Aldo” which prompted people to ask,
“Who IS this Aldo??”
It was smart marketing. By doing that, Aldo expanded the perception of his company long before it expanded the operations of his company.
Today, Aldo Group is still family owned, it umbrellas five very successful divisions, with 2,000 stores, 20,
000 employees and over 2 million customers visiting each year.
A true Canadian success story. (Image Source: Aldo)
Part of Leonard Lee’s success came from his wholesome philosophy of insisting that no executive in his company would earn more than 10 times the wage of the lowest paid worker.